MVA launches “Far From Ordinary” tourism brand; rollout starts in Korea
SAIPAN — The Marianas Visitors Authority has launched a new global brand platform, “Far From Ordinary,” to reposition the islands as an experience-led destination and jump-start visitor demand. The concept is built around six pillars—culture, diversity, environment, sustainability, adventure, and history—and is aimed at travelers in Asia, the U.S., and other markets.