SAIPAN — The Marianas Visitors Authority has signed a memorandum of understanding with Good Choice, one of Korea’s leading travel and leisure platforms, to launch joint marketing initiatives aimed at driving visitor arrivals to the Marianas.
The MOU was signed March 26 by Jamie Kim, President and Managing Director of MVA Korea, and Yong Kyung Kim, Brand Director of Good Choice.
Good Choice offers accommodation, flight and activity booking services and has recently expanded into package travel. Through the partnership, the platform will actively promote travel products to Saipan, Tinian and Rota and strengthen its overseas travel content offerings.
As part of the collaboration, Good Choice has produced a three-part YouTube series on its official channel Traveler_ttt featuring Korean comedian Kwak Beom. The series, titled “No PTO: Weekend Escape,” highlights the Marianas as a destination Korean professionals can visit over a weekend without using vacation days. Episodes are being released on consecutive Thursdays beginning last week.
The series features an ATV adventure at Mt. Tapochau, snorkeling at the Grotto, a northern stargazing tour, white sand beaches, marine activities, local dining and major tourist attractions, all presented through Kwak Beom’s signature humor.
“Through our collaboration with the MVA, we plan to introduce the diverse attractions of the Marianas, including Saipan, to travelers,” Yong Kyung Kim said. “We will continue to expand travel demand through marketing initiatives that combine engaging content with exclusive travel benefits.”
MVA Managing Director Jamika Taijeron said the partnership targets a broad range of Korean travelers, including the MZ generation. “Through this strategic partnership with Good Choice, we expect to deliver the unique appeal of the Marianas to a wide range of travelers,” Taijeron said. “We will continue to collaborate with key partners to promote the Marianas’ Far From Ordinary travel experiences, including sports tourism and our distinct history and culture.”
